EL GRITO DE INDEPENDENCIA

El Grito in Portland, Oregon is a celebration of El Grito de Independencia which is a celebration of Mexican Independence Day. The celebration goes from September 15th to the 16th. The traditional celebration is celebrated in Mexico City. This project is a rebrand of the event that highlights culture with a modern and vintage touch.

IDEATION


DIGITAL VARIATIONS


COLOR VARIATIONS


POSTER SKETCHES


POSTER VARIATIONS


FINAL POSTER


Mockup of the posters pasted up

BAILE FOLKLORICO

Baile Folklórico is a dance with a specific costume. It features different cultures from the different regions in Mexico. The poster showcases a partner dance and on the right side, there are laurel leaves, which are featured on the Mexican flag.

MOTION GRAPHIC


TICKETS


MERCH


GUERILLA MARKETING