Immori is a sustainable business model, rooted in the alternative subculture practice of upcycling, prioritizing consumer transparency. By transforming discarded materials into meaningful apparel pieces, it fosters sustainability and self-expression. Staying true to the Alternative scene spirit, Immori challenges modern conventional consumerism by promoting ethical practices and creating a lasting dialogue on environmental and cultural responsibility.
Thesis Video
Branding
Inspired by gothic blackletter, the Immori wordmark reimagines classic forms with a bold, modern edge. Its rigid vertical strokes create a strong, rhythmic structure, while the sharp diamond-shaped flourishes add a sense of refinement and intensity. By removing excessive ornamentation, this wordmark maintains the weight and presence of traditional blackletter while achieving a sleek, contemporary aesthetic for the modern goth aesthetic. Designed for impact, Immori balances historical influence with modern minimalism, making it ideal for alternative fashion, branding, and statement design.
Tech Pack
Prototype
Apparel
Immori’s first three-piece collection breathes new life into discarded clothing, transforming forgotten fabrics into bold, wearable statements. Each piece is a testament to the beauty of reinvention—where dead clothing pieces are deconstructed and revived into something new. Through careful reconstruction, experimental tailoring, and raw detailing, Immori challenges the fast fashion cycle, proving that discarded materials still have stories to tell. Merging sustainability with different styles under the Alternative aesthetic, these designs embrace imperfection, layering history with innovation to create fashion that is both conscious and unapologetically expressive.
Cybersigilism Jeans
These upcycled black jeans fuse the cybersigilism aesthetic with upcycling to create a new statement piece. Discarded denim is reimagined through the addition of metal grommets and hand-painted abstract cybersigilist detailing, creating a raw, otherworldly energy. A large distressed hole is transformed into a statement feature, bordered with grommets and laced with ribbon to form a mini corset detail, blending deconstruction with structured design. This piece embodies sustainability and futuristic artistry, where imperfection becomes an intentional expression of style.
Web Of Lies Shoes
Tech Pack
These reconstructed black high-top sneakers weave together gothic edge and sustainable DIY craftsmanship. A striking white spider and web graphic sprawls across the shoe, symbolizing the feeling of entrapment within lies. Encircling the ankle, metal spikes add a rebellious touch, while grommets secure a metal chain around the heel, reinforcing an industrial, post-apocalyptic aesthetic.
Prototype
Battle Vest
This upcycled black denim vest is a modern homage to the iconic punk battle vest, reimagined with Immori’s signature edge. The back features a bold embroidered Immori motif, framed by rugged pyramid studs and spiked shoulders that add an industrial, battle-worn aesthetic. On the front, the Immori wordmark is sewn onto the pocket. Designed with customization in mind, the vest provides space for patches, allowing wearers to make it their own, whether through band insignias, political statements, or personal symbols of defiance. A fusion of sustainability and subversion, this vest a canvas of rebellion
Clothing Tags + UI/UX
Immori’s clothing tags are a gateway to the story behind each garment. Featuring a uniquely designed QR code, embedded with the distinctive tittle from the Immori wordmark, each tag is specific to its piece—ensuring no two are alike. Scanning the code leads to the Immori app, where wearers can explore the full lifecycle of their garment, from its origins as upcycled material to its transformation into a statement of sustainable fashion. The wearer can also view who designed and made their piece. A mix of technology and transparency, these tags empower wearers to connect with their clothing beyond the seams, reinforcing Immori’s commitment to sustainability, authenticity, and innovation.
